At the start of 2020, the American jewelry industry seemed destined for success. Constantly playing with warm earth tones, exciting textures and the concept of proudly wearing your heritage on your sleeve, it seemed a safe time and space to cultivate creativity. But within a few months, the jewelry market segmentation was blindsided by the global pandemic and the forthcoming consequences —that would subsequently change the trajectory— from that point onward.
In creating jewelry that feels personal, delicate and feminine, today, jewelry brands require connection to the shapes and textures of the natural world. Silhouettes experiment with the ideas of balance, proportion and movement with attention to both the positive and negative space the pieces embody. More to the point, consumers are craving quality creation and longevity; such as a necklace that is hypoallergenic, stronger than gold, 100% recyclable, and will never tarnish. The fresh product offerings today have a laser focus on what is customer-centric For instance, The About Time Necklace by Electric Picks, was cast and molded from a 1980’s hand-carved clock with roman numerals. As history informs us, the first clocks were known as sundials and they date back to ancient Egypt. Clocks, are a symbol of opportunity often associated with new beginning and rightly so. This present time is a new beginning.
In short, social media has given consumers a creative voice with relation to the customization of modified product. Since the pandemic, there has been an upsurge with consumers in looking for ways to refresh the everyday jewelry style from office hours to weekend styles to glamorous yet modified, evening styles.
On a separate but equal note, given the process of mining diamonds is labor intensive, exceedingly more expensive and exceptionally time consuming, the process of producing lab grown diamonds has become increasingly less expensive and fractionally less laborious. Grown in laboratories, the presses mimic the natural conditions to create rough, unique man-made diamonds which are then cut and polished by hand to sparkle at their best. The manmade diamonds have become very popular with consumers driven by ethical and sustainable measures.
Below, these beautiful pieces exude a simple modern elegance that will surely be the hallmarks of the future. Take a look and see.
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AGMES—The Wishbone Pendant was inspired by the enchanting sculptures of Yayoi Kusama. Both playful and serene, the artist’s puffed forms retain a connection to the shapes and textures of the natural world. We looked to these soft volumes in designing pieces that range from the refined to the exuberant, creating a special collection of pieces shaped in our take on a traditional wishbone, with pillowy curves sculpted of precious metal. $230 USD
Allurez is know as the “Internet Family Jeweler,” Allurez offers direct-to-consumer special pieces for a variety of classic jewelry styles. This necklace is made of natural diamonds and is a timeless piece that’ll last a life time. $825
The Token of Freedom Evil Eye is made of 14-karat gold and a colored enamel inspired by the piercing blue colors of traditional evil eye jewelry and the lifeguard towers of Southern California. Detailed with the brand’s motto “Don’t Postpone Your Freedom”, this necklace is the result of a craving for quality creation and longevity. $380 USD
Ana Khouri: (earrings)
Ana Khouri: The multi-colored sapphire chain that connects a beautiful and rare, sizable Paraiba tourmaline, to a diamond “ear cuff,” creating a strong, modern statement Price upon request
Ana Khouri: (necklace)
Ana Khouri: The multi-colored sapphire chain that connects a beautiful and rare, sizable Paraiba tourmaline, to a diamond “ear cuff,” creating a strong, modern statement. Price upon request
Andreanne Patry: Inspired by a trip to Turkey, the Bomonti necklace – named after a chic neighborhood of Istanbul – is a versatile piece made of stainless steel and Swarovski crystals. It can be worn two ways, long or short, to add sparkle to a casual outfit or character to an evening dress. The Bomonti necklace is hypoallergenic, stronger than gold, 100% recyclable, and will never tarnish. This is the most elegant and intricate stainless steel jewelry you will find on the market. $102 USD
At AmyO Jewelry (Accessories Make Your Outfit), we believe in creating jewelry of the utmost quality that feels personal, delicate and feminine. AMYO’s founder and designer, Gina Nam, set out to create a brand that pays attention to detail and offers handmade pieces designed to last. From our designs to our productions to our operations, every decision is made with intention. To provide beautiful dainty jewelry that is functional and made with the best quality. $190
Beepy Bella was founded in 2019 by Isabella Lalonde. With a prominent focus on ethereal creatures, fairy tales and magical symbolism, Beepy Bella bridges the gap between adulthood and childhood, while specializing in jewelry as elegant as it is innovative. This unique jewelry label has already made a lasting impact on the international jewelry market, as well as building a supportive community of artists and innovators surrounding the brand.With Lalonde’s background in Fine Arts (she received my BFA at Parsons in 2018), she refers to her jewelry as a modern adaptation of art practice. Each piece is one-of-a-kind and supports artists who work with mediums like glass, ceramics and metal.
Idyl is an ethically made jewelry brand based in Belgium that uses lab-grown diamonds. The brands ethical diamonds are real and genuine. Grown in laboratories, our presses mimic the natural conditions to create rough, unique man-made diamonds which are then cut and polished by hand to sparkle at their best. Created so you can mix and match your earrings you first start with one earring stud at $125 and then add-on a variety styles so you can mix and match – it’s super easy and fun! And if you don’t want to mix and match you can still purchase pairs of matching earrings! Idyl was created for the mere joy of owning less while combining more. Earrings are available in traceable 14k gold, white gold and rose gold that comes from conflict-free regions